Delivering a Frictionless Health Care Journey

Executive Dialogue

Building Patient Loyalty With Effective Engagement Strategies

Consumer expectations have risen dramatically for a frictionless health care journey. The COVID-19 pandemic has underscored the need for effective digital patient-engagement strategies to manage communication and provide a personalized, intuitive and secure care experience at all touch points and interactions. Hospitals and health systems are using marketing tools and analytics to advance both patient engagement and outcomes.