Intermountain Health partners with Ad Council to address firearm injuries among youth
For the past three years, firearm injuries have been the leading cause of death for children ages 1 to 17 in the United States. In response, the Ad Council, in partnership with Intermountain Health and a coalition of health care and business leaders, launched the social impact program "Agree to Agree," an initiative to reduce gun-related tragedies affecting children and teens. The program focuses on the full spectrum of firearm injuries, including suicides, intentional and unintentional shootings.
“Over the past year, Intermountain caregivers have done extensive work in the areas of suicide prevention and gun safety,” said Rob Allen, president and chief executive officer of Intermountain Health. “By raising awareness and offering training and resources, we help to both save lives and remove the stigma around conversations on gun safety and mental health.”
Intermountain Health has been actively working to protect communities by distributing nearly 67,000 free firearm locks and increasing access to mental health resources. The "Agree to Agree" campaign focuses on the idea that gun owners and non-gun owners can agree that firearms should not be the leading cause of death for children and teens. The campaign includes public safety announcements for parents and health care professionals, directing them to resources on how to prevent firearm injuries and have supportive conversations about gun safety and mental health.