Telling the Hospital Story 2026 Flip Book
Download and share examples reflecting hospitals' deep commitment to meeting community needs today while preparing for the challenges of tomorrow.
Member Resource: Building and Maintaining Public Trust and Confidence
Share these new resources with your communications and leadership teams.
Hospitals Leading the Way to a Healthier America
Hospitals have always been at the heart of community health empowering healthier, happier lives for all.
AHA Launches New Multimedia Advertising Campaign to Promote Hospitals
The campaign includes a commercial that will run on national, cable, and digital TV and digital advertising.
Resources Spotlight Crucial Role of Rural Hospitals and Health Systems
The AHA released new resources to help rural hospitals and health systems share their stories and highlight the vital role they play in their communities.
Creative repurposing saves heart during double-lung transplant
Old technology — applied in new and novel ways — can still be a lifesaver.
Telling the Hospital Story
American hospitals empower people to live healthier, happier lives in addition to being ready to care 24/7.
Where Care Meets Compassion: This Is Who We Are
Step inside a hospital where care goes beyond medicine. From a cancer patient turned volunteer, to a nurse, physician, patient care assistant, and music therapist, each member of a hospital team is dedicated to making a difference — offering comfort, building trust, and helping patients find strength, even on their hardest days.
Because at a hospital, it’s not just about treatment — it’s about people.
▷ MAKING COMMUNITIES HEALTHY
Hospitals are central to healthy communities, offering free preventive care, education and more to help people stay healthy. Discover how hospitals support and promote health:
▷ Download Report
▷ AHA MEMBERS – FIND TOOLS TO TELL YOUR HOSPITAL STORY
Find customizable content and key AHA advisories and resources that illustrate the crucial role hospitals and health systems play in their communities.
▷ TELL YOUR STORY
Share your stories so AHA can elevate the work you do. Sign up via this form to join AHA’s efforts through op-eds, audio news releases and other AHA-supported media opportunities.
IN THE NEWS
- Setting the Record Straight
- In case you missed it: An in-depth ProPublica article, “Slow Pay, Low Pay or No Pay,” highlighting how Blue Cross and Blue Shield of Louisiana approved mastectomies and breast reconstructions for women with cancer but refused to pay a hospital’s full bills, and for some claims, it paid nothing.
- New National Hospital Week May 10-16: National Hospital Week is an opportunity to highlight our hospitals, health systems and health care workers and the innovative ways they are supporting and connected to their community. Download the social media toolkit and explore more resources to show appreciation to hospitals and caregivers
- Find other resources in a new communications hub designed to support your efforts in telling the hospital story through digital and other media
Do you want to help improve health care for all Americans?
SIGHT AND SOUND 
Advancing Health Podcast
A Leadership Playbook for Age-Friendly Care
In this conversation, Michele Frankel, deputy market president for Northwell Health's Eastern Market, and Susan Kwiatek, DNP, vice president of aging and supportive care and leader of Northwell Health's Institute for Healthy Aging, reveal how one of the nation's largest health systems transformed age-friendly care into an organization-wide strategy.