What happens when leaders decide that maternal care belongs in their community — and commit to making it work? In this special Advancing Health podcast series, hear how rural hospital leaders are turning that commitment into action and finding new possibilities for sustaining maternal care close to home.
Featured in this episode are leaders from Canton-Potsdam Hospital - Rochester Regional Health, Harrison Memorial Hospital, Hutchinson Regional Medical Center, Smith County Memorial Hospital and Western Wisconsin Health.
Episode Two releases on September 23.
For more information on rural maternal care in America, please visit https://www.aha.org/ruralmaternal
View Transcript
00:00:20:09 - 00:00:26:08
Eilidh Pederson
There's one way we all come into this world.
00:00:26:10 - 00:00:46:18
Eilidh Pederson
And the safest and best way to do that is in hospital. And so it is so important that we preserve rural obstetrical care. For us, it's not just been about preserving, it's been about growing and thriving. And to do the right thing in the face of adversity.
00:00:46:20 - 00:01:13:14
Julia Resnick
You just heard from Eilidh Pederson, CEO of Western Wisconsin Health, a critical access hospital in Baldwin, Wisconsin. It's an agricultural community with three stoplights, where a traffic jam means you're waiting behind an Amish buggy. In just the past few years, six hospitals in her region have closed their labor and delivery departments. Workforce shortages, financial pressures and declining birth volumes have created extraordinary challenges for rural hospitals.
00:01:13:16 - 00:01:36:07
Julia Resnick
We set out to better understand how rural hospitals are sustaining maternal care in the face of these challenges. Again and again, we heard the same message. For rural hospital leaders, maternal care is more than a service line. It's a commitment to the families they serve and an investment in the future of their communities. Welcome to Frontiers, a new podcast series from the American Hospital Association.
00:01:36:08 - 00:02:00:09
Julia Resnick
I'm your host, Julia Resnick. Throughout this series, we'll explore how rural hospitals across the country are working to sustain maternal care in their communities through committed leadership, workforce innovation, and regional collaboration. Our story begins with the leaders who make the choice to invest in maternal care. Even when the path forward isn't easy.
00:02:00:12 - 00:02:28:08
Julia Resnick
When we talk about rural America, it's easy to picture a single kind of place. But rural communities are incredibly diverse. Some are surrounded by farmland, others by mountains, deserts, rivers, or forests. They vary in size, geography, and the opportunities and challenges they face. Before we explore the future of rural maternal care, let's take a moment to meet some of the communities at the heart of this story.
00:02:28:14 - 00:02:37:04
Julia Resnick
We'll start in upstate New York with Sinéad Ingersoll, chief operating officer of Canton Potsdam Hospital in the Saint Lawrence region of Rochester Regional health.
00:02:37:07 - 00:02:41:00
Sinéad Ingersoll
The Saint Lawrence County is the largest, most geographically
00:02:41:00 - 00:03:12:25
Sinéad Ingersoll
isolated county in New York State. We're 30 minutes from the border. We are by two to 2.5 hours away from the nearest highest level of care - tertiary care - that's either going into Vermont or south to Syracuse. We are the main provider of health care services in this broader community. There's about 110,000 people that live in this county, and they are scattered throughout this huge county, which also presents as you can imagine, unique challenges and very harsh winters, kind of want to throw that in there as well.
00:03:12:25 - 00:03:15:16
Sinéad Ingersoll
So we get a lot of snow up here.
00:03:15:19 - 00:03:29:09
Julia Resnick
Next, we'll head to the heart of the Sunflower State, Kansas. I spoke with two leaders from Smith County Memorial Hospital: Sarah Ragsdale, the CEO, and Laken Lyon, the chief nursing officer. Here's Lakin.
00:03:29:12 - 00:03:30:02
Lakin Lyon
We are
00:03:30:03 - 00:03:46:28
Lakin Lyon
in the middle of nowhere. We're 12 miles from the center of the contiguous 48 states. We're a rural community. We're out in the middle of an OB desert. We don't have a lot of facilities around us that deliver anymore.
00:03:47:04 - 00:03:47:13
Lakin Lyon
And
00:03:47:13 - 00:04:00:15
Lakin Lyon
some of that has been recent changes. So it's at least one hour of travel time to the nearest OB facility from us in any direction that you go.
00:04:00:18 - 00:04:04:16
Julia Resnick
Here's Sarah Ragsdale, CEO of Smith County Memorial Hospital.
00:04:04:19 - 00:04:08:12
Sarah Ragsdale
Critical Access Hospital here where we labor, deliver and
00:04:08:12 - 00:04:10:21
Sarah Ragsdale
do postpartum all in one room.
00:04:10:24 - 00:04:11:10
Sarah Ragsdale
We're very
00:04:11:10 - 00:04:22:04
Sarah Ragsdale
patient-centered here. You feel like if we didn't have that, those maternity services here, that we may lose the families coming to our rural health clinic.
00:04:22:07 - 00:04:34:03
Julia Resnick
One thing you'll hear from leaders across rural America is how deeply connected they are to the communities they serve. This is Dr. Ashley Blake, an ob/gyn at Harrison Memorial Hospital in Kentucky.
00:04:34:06 - 00:04:59:20
Ashley Blake, D.O.
I live in central Kentucky in a small community, Salvia, Kentucky. We do around 200 deliveries a year. Sometimes we get to the 250 mark, and sometimes we're right below the 200 mark. Salvia is a very small community. We all went to school together. We all know your grandmother and your children and your siblings. All of our children play ball together.
00:04:59:20 - 00:05:15:10
Ashley Blake, D.O.
So we work together, and we also go to the ballparks together and support our kids together. Our kids play on the same very small travel soccer or softball or baseball community. We all go to church together. It's a very, very small community.
00:05:15:13 - 00:05:37:08
Julia Resnick
While these communities may differ. One thing is remarkably consistent. In many places, the local hospital has cared for generations of the same families and is woven into the fabric of community life. That sense of connection shapes the decisions hospitals make. Across the country, leaders are committed to ensuring families can welcome a child into the world safely and close to home.
00:05:37:09 - 00:05:46:06
Julia Resnick
And that commitment starts at the top with hospital executives and governing boards. Here's Eilidh Pederson again from Western Wisconsin Health.
00:05:46:08 - 00:05:49:07
Eilidh Pederson
A hospital really has to make a decision
00:05:49:08 - 00:05:51:04
Eilidh Pederson
on where you're going to put
00:05:51:04 - 00:05:53:24
Eilidh Pederson
your funding and your priorities.
00:05:53:24 - 00:06:00:28
Eilidh Pederson
And at our hospital, we said, if we're going to be here for our community, truly from the start,
00:06:00:28 - 00:06:01:14
Eilidh Pederson
it
00:06:01:14 - 00:06:27:03
Eilidh Pederson
means we have to make obstetrical care a pillar and a foundational element in our hospital operations. And for us, that starts with our board of directors. They have helped us at the Foundation for we are going to provide obstetrical care. We're going to do it well. And to do that, we're going to put funding in place. We're going to ensure safe staffing.
00:06:27:10 - 00:06:49:15
Eilidh Pederson
We're going to ensure that we have all of the resources and equipment that we need to do this to the best of our ability. And so that's where it's really started, is at the board and indicating to everyone out there that obstetrical care is worth fighting for. And to do that well you must make it a priority.
00:06:49:18 - 00:07:11:20
Julia Resnick
For many rural hospital leaders, sustaining maternal care comes down to a choice. When Benjamin Anderson became CEO of Hutchinson Regional Medical Center, the organization was at a crossroads. Rather than scale back, he and his leadership team made the decision to invest in and strengthen maternal care. Here's Benjamin and Chief Nursing Officer Jill White describing why they chose that path.
00:07:11:24 - 00:07:15:19
Julia Resnick
You'll hear more of their story in our next episode.
00:07:15:21 - 00:07:33:14
Benjamin Anderson
At Hutchinson our obstetrics program...go from 800 plus deliveries a year down to 270 last year. We'd seen a lot of outmigration around OB. We had to decide, are we going to do this? Because if we're going to do it we need to do it well, and if we're going to do it well, we need to do it often. And we've got to double down and invest
00:07:33:14 - 00:07:54:24
Benjamin Anderson
and so rather than saying how much money can we make through this service line, we say, because we've already decided we're going to do it well, how do we sustain it? But the moral decision, ethical decision was already made and then we back in from there. And so it's important because birth rates are important. It's important because it's connected to community growth and health.
00:07:54:25 - 00:08:02:04
Benjamin Anderson
It's important because moms are important. We all have a mom. And it's important because through mothers we connect with everyone else in the community.
00:08:02:07 - 00:08:21:01
Jill White
If women don't have that place that they can start that healthcare journey for their families, they'll seek it elsewhere and they may lose it. You know, they're not going to return back for maybe family care or pediatrics or where are they going to refer their mom or their dad or sister or whoever it might be in their family that needs care.
00:08:21:01 - 00:08:35:07
Jill White
It's going to be wherever they've established and had that great interaction and relationship. And so it really is a very foundational stepping block for what you build an entire health care system and really community off of is those young families.
00:08:35:09 - 00:08:51:25
Julia Resnick
Sustaining maternal care takes more than financial investment or clinical expertise. It takes leaders who are willing to champion it. Not just within their own hospitals, but across the communities in rural America. Let's hear from Sinéad Ingersoll again. It's not just a service.
00:08:51:27 - 00:08:52:26
Sinéad Ingersoll
You know,
00:08:52:28 - 00:08:53:22
Sinéad Ingersoll
women's health
00:08:53:22 - 00:08:54:07
Sinéad Ingersoll
is really
00:08:54:07 - 00:09:00:02
Sinéad Ingersoll
essential to the survival of your community. If families don't feel safe delivering locally,
00:09:00:09 - 00:09:00:22
Sinéad Ingersoll
they may
00:09:00:22 - 00:09:01:16
Sinéad Ingersoll
not stay.
00:09:01:18 - 00:09:28:26
Sinéad Ingersoll
And, you know, it requires really intentional investment even when your volumes are low. Strong, team based care models, I think are really important. But it also means looking beyond maternal care like I just talked about and looking at that full women's health journey from preventative care to behavioral health to chronic disease management. You know, pregnancy is just one moment in that continuum.
00:09:28:28 - 00:09:40:01
Julia Resnick
Eilidh Pederson also speaks to how rural healthcare leaders can balance strategy with advocacy, making thoughtful decisions for their organizations while championing maternal care for their communities.
00:09:40:03 - 00:10:02:03
Eilidh Pederson
It's important that we think about obstetrical care in a different way. What does that mean for your region? What does that mean for care for the entire family? So often where you have your baby is where you will make your medical home. It's where you're seen for your prenatal care, where you'll have your lab work done, your imaging studies, surgeries down the road.
00:10:02:03 - 00:10:29:00
Eilidh Pederson
So it's truly a front door moment. So administrators to think about obstetrics care not just as a financial loss on the balance sheet, but what does it really mean for your region and for the hospital as a whole? Number two is advocacy work. As hospital administrators, I believe it is our duty to fight for the right things, to be the voice of those who don't have a voice.
00:10:29:00 - 00:10:55:03
Eilidh Pederson
And to do that in the space of obstetrical care, we must advocate. We must have conversations like this to bring awareness. We must speak with our lawmakers. We must speak with insurance companies and payers to bring about reimbursement reform. Because at the end of the day, that's what's needed. And then the third thing is to set up an infrastructure for obstetrical care, where the number one priority is quality.
00:10:55:06 - 00:11:19:07
Eilidh Pederson
This is a very risky specialty. There are deep clinical concerns that can come with having a baby, and it's our role as administrators to ensure that the team is as well prepared as they can be, that they can train where they fight, so to speak, and that they can practice as often as they can those maneuvers that bring about healthy outcomes.
00:11:19:09 - 00:11:39:04
Julia Resnick
After listening to these leaders, one thing becomes clear. The decision to sustain maternal care is about so much more than keeping a service open. It's about investing in families, strengthening communities, and ensuring that the next generation has the opportunity to grow and thrive close to home. Here's Sarah Ragsdale from Smith Center, Kansas.
00:11:39:07 - 00:12:02:03
Sarah Ragsdale
It shows thriving and growing communities, and it just shows sustainability across the system. You know, we're all here to take good care of people. We want to keep access local, and the more services we offer shows that we're a thriving facility and thriving community. All goes back to just giving back.
00:12:02:06 - 00:12:15:03
Julia Resnick
Which raises an important question what is at stake, not just for patients and families, for the future of rural communities if this care disappears? Here's Sinéad Ingersoll again.
00:12:15:06 - 00:12:34:18
Sinéad Ingersoll
So you know what would be lost? It's kind of hard to even articulate that. You know, when you think about women's health and I always think about people talk about, you know, OB services, maternal health, I think about women's health as a continuum. It's a journey. And you know, it's not just access that will be lost, right?
00:12:34:19 - 00:13:01:24
Jill White
It's trust. It's safety. It's the ability for families to build their lives here. You know, we have four colleges that are within a ten mile radius of this little community. We need to have strong, high quality services to attract folks to move to this area, to want to stay in this area. And so, you know, this really our whole community hinges in my opinion on our ability to safely provide these services.
00:13:01:26 - 00:13:10:28
Julia Resnick
The challenges are real, but so are the opportunities. Here are Sinéad and Eilidh on why they are optimistic about the future of rural maternal care.
00:13:11:01 - 00:13:29:09
Sinéad Ingersoll
What gives me most hope is the people you know, rural teams are incredibly resilient. They're deeply committed to their communities. And rural health care has always been very resourceful. And I think now we're becoming resource enabled. And that's where I think you could really see real transformation happen.
00:13:29:12 - 00:13:54:03
Eilidh Pederson
It takes all of us fighting for the same thing, really working from the same playbook. And that's what the rural Wisconsin hospitals have done. We've seen great success to date, and I'm excited about what the future holds. There are about 50 rural hospitals in the state of Wisconsin, and we are all working together on quality outcomes, on reimbursement reform and workforce enhancement.
00:13:54:06 - 00:14:16:27
Julia Resnick
At the heart of these stories is a simple idea. Rural maternal care does not happen by accident. It happens because leaders choose to prioritize it. They make that choice because they understand what is at stake, not just for their hospitals, but for the families and communities they serve. The leadership commitment must be backed by the people who make maternal care possible -
00:14:17:02 - 00:14:43:12
Julia Resnick
skilled care teams who support patients throughout pregnancy, labor, delivery and postpartum. Join us for the next episode of Frontiers for a look at how rural hospitals are strengthening their workforce and creating new pathways to ensure maternal care is available for generations to come. This series is supported by the Commonwealth Fund, a national private foundation based in New York City that supports independent research on health care issues and makes grants to improve health care practice and policy.
00:14:43:19 - 00:14:50:18
Julia Resnick
The views presented here are those of the author and not necessarily those of the Commonwealth Fund; its directors, officers or staff.



