Futurescan report, webinar highlight trends shaping health care landscape

Feb 02, 2016 - 03:42 PM

The Society for Healthcare Strategy & Market Development and American College of Healthcare Executives last week released “Futurescan 2016-2021,” their annual guide to trends affecting the nation’s health care organizations. The publication features articles by eight thought leaders on important issues shaping the future of health care, according to a survey of their members. “It also includes expert insights into action steps executives and strategists can take to position their organizations for success in the rapidly evolving environment,” said SHSMD President Larry Margolis. For more information, visit shsmd.org/futurescan. Author, consultant and futurist Ian Morrison will discuss the report’s highlights during a free SHSMD U Webcast on Feb. 16 at 1 p.m. ET. To register, visit www.shsmd.org/webcast. SHSMD is an AHA personal membership group for health care professionals in strategic planning, marketing, public relations and communications.

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