AHA video encourages young adults to enroll in health coverage

With open enrollment in the 2017 Health Insurance Marketplaces starting Nov. 1, a new AHA video highlights the importance of health insurance for young people. Hospitals are invited to share the video with their communities by displaying it in high traffic areas, on their websites and through social media channels. Open enrollment runs through Jan. 31. For coverage starting Jan. 1, consumers must sign up by Dec. 15. For more information and to access the video, available in English and Spanish in 30- and 60-second formats, visit www.aha.org/getcovered. AHA President and CEO Rick Pollack unveiled the video today during a joint webcast with the Department of Health and Human Services. During the webcast, AHA Chair-elect Gene Woods, president and CEO of Carolinas Healthcare System, hosted a conversation on open enrollment with HHS Secretary Sylvia Burwell. In addition, Jordan Voigt, president, Genesis Medical Center in Davenport, IA, and Keith Parrott, president and CEO, Brookwood Baptist Health in Birmingham, AL, shared examples of their organizations’ enrollment efforts and discussed best practices.