This Thursday is National Rural Health Day, a time to celebrate “the power of rural.”

The “power” of rural is real: Rural areas represent 97% of America’s land mass, and 20% of Americans live in rural communities. That’s 61 million rural residents. Rural America is the primary source for our nation’s food, affordable energy, clean drinking water and outdoor recreation.

Rural communities deserve our support — and that includes ensuring rural residents have access to quality health care.

Yet the severe economic and workforce challenges facing the health care field are hitting rural communities particularly hard. It’s estimated that 80% of rural America is “medically underserved,” meaning that a particular area has few primary care providers, high infant mortality rates, high poverty rates and an increasing number of patients who are age 65 or older.

In addition, a number of barriers challenge rural residents in the form of adequate transportation, housing or food security. The impact of these social drivers of health is more profound in rural communities.

The AHA works to support the nation’s rural hospitals and health systems. This week the AHA is releasing content — podcasts, videos, resources and member stories — to highlight the incredible work of our rural members to advance the health of their communities. Check AHA social media and visit AHA.org to view a wide array of resources, including the latest legislative priorities on rural health care.

In particular, I hope you listen to the Leadership Dialogue I had earlier this year with Jennifer Havens, now newly appointed president of UnityPoint Health – Dubuque and the Visting Nurse Association. She eloquently describes the distinct challenges facing rural hospitals and health systems and how UnityPoint Health has addressed them.

The challenges facing our field are nowhere more apparent than in rural communities. Let’s take time this week to recognize the innovative work by teams at rural hospitals and health systems to deliver safe, quality care 24/7. And we’ll keep supporting our rural health care teams and their communities, acknowledging the “power of rural” throughout the year.

Related News Articles

Headline
AHA June 27 released the first three of a series of videos highlighting various behavioral health roles and career paths in a hospital or health system, as…
Headline
The Supreme Court June 27 dismissed a case about whether an Idaho law can coexist with the federal Emergency Medical Treatment and Active Labor Act (EMTALA),…
Headline
The Centers for Medicare & Medicaid Services' Innovation Center has announced it will host a Rural Health Hackathon in August. The hackathon includes a…
Headline
The U.S. Court of Appeals for the 5th Circuit June 21 partially affirmed the district court judgment that the Preventative Services Task Force charged with…
Perspective
For too long and for too many patients, the process of obtaining prior authorization for a medical procedure or medicine has been a tangled web, as people are…
Headline
A majority of physicians say the prior authorization process continues to have a negative impact on patient outcomes and employee productivity, according to a…