Learnings and Successes: Multi-channel Patient Engagement Journey

Learnings and Successes: Multi-channel Patient Engagement Journey
Johns Hopkins Medicine’s Brain Tumor Initiative

Wednesday, Oct. 23, 2019
1 - 2 p.m. Eastern; noon - 1 p.m. Central; 10 - 11 a.m. Pacific

Johns Hopkins Medicine needed to build awareness for its brain tumor services. In order to do this, it needed to build an integrated patient engagement journey through multiple channels.  

Leaders from Johns Hopkins Medicine will share the value of expanding its service delivery reach across channels and countries as a part of its business development strategy. They’ll discuss the alliances needed to launch the initiative and the stages of an early journey that began as an email drip campaign business development strategy and evolved into a multi-channel journey that spanned into international markets, attracting new patients and awareness for specialty services.

You’ll learn what to consider before launching a multi-channel patient engagement journey as part of your business development strategy, and how to successfully test and adjust your strategy’s approach and supporting technology to optimize the patient experience.

Attendees Will Learn:

• How to launch and build an integrated patient engagement journey.
• How to expand to other markets and scale existing and future journeys.
• How to test and optimize your journey.
• The benefits of designing a patient engagement journey with a vendor partner.
   

Speakers:
Therese Lockemy
Director of Internet Marketing
Johns Hopkins Medicine

Breana Fischer
Social Engagement and Internet Marketing Specialist
Johns Hopkins Medicine