Fast-track Your Digital Strategy to Drive Results

Fast-track Your Digital Strategy to Drive Results
A Rural Hospital’s CEO Experience

Tuesday, August 11, 2020
1 - 2 p.m. Eastern; noon - 1 p.m. Central; 10 - 11 a.m. Pacific 

The chaos and disruption of recent months has proven that hospitals need to be increasingly nimble to deal with challenge and change. A sound digital strategy is essential for driving results, but it can be challenging to know how to prioritize digital initiatives for the greatest impact.  Hear how Lexington Regional Health Center, a critical access hospital in central Nebraska, moved quickly under the leadership of CEO Leslie Marsh to assess the organization’s digital readiness, identify priorities and launch a strategy for success – all at lightning speed.

This webinar, exclusively for AHA members, will demonstrate how Lexington Regional leveraged a free AHA member benefit, the AHA Digital Pulse, to assess and benchmark the organization’s digital capabilities in order to accelerate change.

Lexington Regional Health Center Speakers:

Leslie Marsh
Chief Executive Officer

Amy Schroeder
Chief Strategy Officer

Brenna Bartruff
Director of Marketing & Public Relations

Moderators:

Amy Dirks Stevens
Executive Vice President, Center for Operational Transformation
AVIA

Alexander Rozenbaum
Director, Product Development | AHA Center for Health Innovation
American Hospital Association