Norton Healthcare - Portrait of a Promise: Preventing Shaken Baby Syndrome

Portrait of a Promise is an educational video that is shown to all parents and caregivers prior to leaving the hospital with a newborn. This evidence-based prevention strategy teaches parents the dangers and risks of shaking a baby, how to soothe a crying infant, and how to decrease frustration levels so that harm to the baby does not occur. After viewing the video, parents sign a commitment statement acknowledging understanding of the video.

What is it?

Portrait of a Promise is an educational video that is shown to all parents and caregivers prior to leaving the hospital with a newborn. This evidence-based prevention strategy teaches parents the dangers and risks of shaking a baby, how to soothe a crying infant, and how to decrease frustration levels so that harm to the baby does not occur. After viewing the video, parents sign a commitment statement acknowledging understanding of the video.

Who is it for?

All parents and caregivers.

Why do they do it?

A 2009 report labeled Kentucky number one in the nation in terms of child abuse and neglect death rates. Shaken Baby Syndrome is the most common cause of death and disability in physical child abuse.

Impact

More than 25,000 parents have been educated since June 2010. Since the program's implementation, Kentucky has dropped from its top ranking in child abuse fatalities to the 17th position.

Contact: Erin Frazier, M.D.
Medical Director, Children's Hospital Foundation
Office of Child Advocacy of Kosair Children's Hospital
Telephone: 502-629-7358
E-mail: erin.frazier@nortonhealthcare.org