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Rogue Valley Medical Center - The Period of PURPLE Crying Program
Designed by the National Center on Shaken Baby Syndrome, this program seeks to prevent abuse by educating parents on their babies’ natural instinct to cry and how to respond. A booklet and 10-minute DVD explain PURPLE crying and the dangers of shaking a baby. PURPLE spells out the crying characteristics of an inconsolable infant: Peak pattern, Unpredictable and for long periods, Resistant to soothing, Pain-like facial expressions, Long bouts, Evening and late-afternoon clusters.
What is it?
Designed by the National Center on Shaken Baby Syndrome, this program seeks to prevent abuse by educating parents on their babies’ natural instinct to cry and how to respond. A booklet and 10-minute DVD explain PURPLE crying and the dangers of shaking a baby. PURPLE spells out the crying characteristics of an inconsolable infant: Peak pattern, Unpredictable and for long periods, Resistant to soothing, Pain-like facial expressions, Long bouts, Evening and late-afternoon clusters.
Who is it for?
Parents of newborns delivered at Rogue Valley and three other area birthing centers.
Why do they do it?
The number-one trigger for infant child abuse is crying. Nearly 1,400 children are killed or injured by shaking every year.
Impact
Last year, families of 1,556 babies born at Rogue Valley received educational materials.
Contact: Michele Strickland, RN
Manager, Neonatal Intensive Care Unit
Telephone: 541-789-4102
E-mail: mstrickland@asante.org
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